Business Communication Process

Influence, Differentiate and Engage
More People and Win More Business.

Research for Sales Training

Your goals are unique to you. We have the methodology to help your team be influential. We tailor the program around your process, culture, and performance gaps. Our expert Program Leaders have spent time in your industry and bring insight to your business situation. We discuss your positioning, vision, and corporate goals. We speak to your managers to uncover issues and goals so we can tailor the outcomes they expect for their team.

Understanding your industry, company, and management objectives is not enough. We also communicate with the participants prior to the program to solicit their personal objectives and desired outcomes. By incorporating the company’s, manager’s and individual’s objectives, we tailor a solution that each stakeholder desires to incorporate into the culture. We assist along the way to promote adaptation, implementation, and the desired results.

“Everything covered in this class was very pertinent to our industry in identifying social skills of existing and prospective customers. It built more confidence in me.”
~ Pat Burchfiel, Territory Manager - Hanson Brick

Influence. Differentiate. Engage.

Tailoring for Sales Training

The communication gaps identified in your sales, management, leadership, or consulting teams, are addressed by the Program Leader by designing specific role-plays and modules to speak to the specific gap(s). We use industry news stories and the Program Leader’s first hand business experience to make the program relevant to each individual in the room. All our Program Leaders are business people who will bring their own experiences to the training environment to help move your team to action.

“What was very impressive was how much the Program Leader knew about our business! The training was really tailored to us and that made the message so much more relevant.”
~ Trent Paisley, Assistant Account Manager - GE Capital Solutions

Influence. Differentiate. Engage.

Delivery of Sales Training

Each Program Leader is dynamic, professional, and knowledgeable about your industry, company, and the objectives of the program. They each possess the flexibility required to engage all the participants while demonstrating industry expertise - skills that our clients continue to rave about.

Our solutions are based on our customized “Learn-Do-Review” approach. This method enables our clients to practice the skills they have learned in recommended groups of no more than eight (for two or three day programs). This intimate setting enables participants to practice with their colleagues and to become aware of their own unique verbal and kinetic communication style. Our integrated learning solutions include ongoing contact with your company to promote internal buy-in and execution of the influential communication concepts.

We incorporate a range of learning styles to appeal to various individuals. We concentrate on achieving acceptance of the concepts and promote immediate application for long term retention. We take the time to focus on each individual as well as his or her development.

Our methodology includes coaching and feedback as this is an extremely important part of the learning experience. Each participant receives extensive and constructive feedback from the Program Leader after each role-play or presentation, as well as from his or her participating peers. The Program Leader is always available for questions and clarification.

Because no two groups or individuals are the same, we adjust the degree of knowledge demonstrated by the participant’s experience level. All the Program Leaders have subject matter depth and expertise to adjust the program accordingly. This flexibility is key to both presenting the content and to providing invaluable feedback.

“I wanted to say thanks again for the two-days of Presentation Excellence training. It was definitely one of the best programs I’ve ever had the opportunity to attend. I also wanted to let you know how impressed I was with you as a Facilitator. It did not go without notice that you are the model presenter. You clearly demonstrate all of the skills that you teach as you present the information to the group. I learned a lot and will definitely incorporate the new information every time I’m involved in a meeting or a presentation. Thanks again!”
~ Jacquie Henderson, Business Manager - Acklands-Grainger

Influence. Differentiate. Engage.

Reinforcement of Sales Training

If training can move an individual, then there is success, but when training moves a company, there is a blaze of positive growth!

How do you start a fire? It takes only one match. If it is lit in the right place (with the leader), it can spread quickly. However, it may take several sparks if they are lit from various parts of the organization. It doesn’t matter where the flame is started - Ignite Excellence will ensure it keeps burning in the right direction!

This is where reinforcement is critical. Ignite Excellence has several training tools to promote reinforcement and continued learning and we continue to develop these tools.

At Ignite Excellence, we measure success throughout a program by quantitatively reporting the individual’s and group’s post-program progression.

We continue the reinforcement by:

• Reviewing feedback to assist the managers in coaching
• Reporting on individual development with quantitative and qualitative feedback
• Providing coaching tips to managers
• Phone coaching
• Offering personal development tips based on skill competency
• Ongoing option to contact the Program Leader and Ignite Excellence for insight
• Publishing twice monthly Ignite Insight program tips via e-mail
• Giving access to easy-to-carry reference cards
• Accessing program tools
• Offering Refresher Programs customized to specific development requirements
• Coaching programs and tips
• Offering optional participation in our company Newsletter

We create reinforcement solutions as required.

“Your email came at an appropriate time. I was ready to send you an update on the training we had last week. First of all, you said you would push us. You pushed. You also warned we would be stretched. We were all stretched. I found myself utilizing the presentation skills we learned in my first contact with a builder. My projection felt much better with more conviction and I have been using gestures confidently. I have also been critiquing people on TV and my customers on their behaviours! I just wanted to say thanks and I will reinforce the lessons learned with the outline you provided.”
~ Jason Hawker - Hanson Brick