Using the Environics Research Group’s MDConnect™ Research results to develop the Pharmaceutical Reps skills to differentiate themselves, their drug, and their company.

MDConnect™ is a breakthrough segmentation system that classifies top-prescribing physicians by mindset and motivation to help pharmaceutical companies establish long-lasting relationships.

Pharmaceutical companies play a key role in keeping busy physicians up-to-date on the latest treatment options. But to make sure your communications connect with your physicians, you need to understand what drives their prescription patterns and what will make them receptive to your message.

The MDConnect™ Pharmaceutical Sales Training Program provides critical insights into individual physicians, insights that translate into greater sales.

Physicians come from a variety of backgrounds, and each views the world through a unique lens. With MDConnect™ Pharmaceutical Sales Training Program, you’ll learn the best way to reach each individual physician - determining the right context, content and tone that will resonate with key customers. MDConnect™ classifies individual physicians according to four unique, social value-based segments that reflect how physicians tell us they view treatment practices and the health care industry. Using these segments, sales and marketing teams can communicate with physicians in a way physicians prefer and can to which they readily relate. The result: improved sales, reduced marketing costs, and maximum profitability.

Key Learning Outcomes:
Participants will have the skills to:

• Differentiate themselves as Pharmaceutical Sales Representatives, their products, and company
• Clarify, manage, and communicate the physician's expectations based on their segmentation
• Assess physician's situations and fully evaluate the physician's overall perception of drug and company
• Understand how physicians make decisions and what will promote or block a recommendation
• Know how to persuade a physician, to build long-term relationships, and provide information in a way that the physician would like to receive it

Who should attend?

• Pharmaceutical Sales Representatives
• Pharmaceutical marketing teams