|
Published in RWDI Newsletter - 2005
About a year ago, I was working with a company that was pitching for a piece of business that they had successfully secured for the two previous years. When the Account Manager met with the client, much to his surprise, he was told that they were considering other firms to provide the same service. When asked why they were soliciting other firms, the client reluctantly responded, “We are looking for a company who can bring new ideas to the table, and who can grow with us.” The Account Manger asked if he could bid on this business, and the client responded positively. He never did find out why they didn’t believe that his company could grow with them.
|